Most first export orders come from a short list of well-chosen buyers, not from mass emails. This is the process we use with exporters.
Write down the exact product (grade, form, packing) and find its 8-digit HS code with HSN Search. The code decides the duty your buyer pays, your RoDTEP benefit and which trade data you can use to find importers.
Open Export Markets for your HS code. Look for countries that import a lot, are growing, and already buy from India (a high India share means buyers there trust Indian supply). Then check each one in the FTA Checker: an FTA can make your price several percent cheaper than competitors at the buyer's customs.
Work out your FOB price including packing, inland freight and port costs, minus your RoDTEP benefit. Compare it with the import price in the target market (Export Markets shows value and quantity, so you can estimate the average price per kg).
Only list companies that already buy your product. Good evidence: customs shipment records for your HS code, the product named on their website or catalogue, or being a known distributor of a similar brand. Sources: EximIQ Find Buyers, your Export Promotion Council's member and buyer lists, trade fair exhibitor lists, and Indian embassy trade sections. If we don't have buyers for your product yet, request them.
Three short paragraphs: who you are and what you supply (with specs and certifications), why it suits them (their market, your FTA duty advantage, consistent quality), and one clear next step (samples or a price for a trial order). Attach a one-page catalogue, not a long brochure. Follow up the same day on WhatsApp if they list a mobile number.
Follow up after 3, 7 and 14 days with something new each time: a photo of the current crop, a lab report, a freight rate. When they ask for a price, send a clean proforma invoice with Incoterm, validity and payment terms. Ship samples quickly and get feedback in writing before the trial order.